The sponsors of the most popular European soccer leagues

Europe has the very best football teams and leagues in the world, these three leagues are arguably the biggest.

The most viewed league in the world is the English top division, which many state is the most competitive as well; this competitiveness explains why the division is so famous in nations on the other side of the world. So not only is the English league the biggest domestic league in Europe, but also the world. Such big appeal makes the league an interesting sponsorship opportunity for the most significant businesses, which is why the Barclays executives have made the judgment to sponsor the league for so many years. Some of the most well-known footballers in the world play in England, so it creates loads of debating points for fans, which means the sponsors of the division are also chatted about, making it an effective sponsorship prospect. The division has the biggest t.v. deal in the world, so the clubs and every person involved receive a cut of the sizeable pay out from the TV package; the deal is so major because the league has a number of the greatest European football clubs.

Spanish soccer has been the dominant force for the last decade or so, and as a result of this their domestic division has been seriously prominent. The top two club clubs in Spain pull in some the biggest crowds and television viewers of any sports clubs. One of the Spanish clubs has been the best team in Europe in terms of the top European division, which is the most watched club cup competition. Spanish soccer dominance was not restricted just to the club competitions, as the Spanish national team likewise won 3 international championships in a row not too long ago. Being a Spanish bank, it was a natural and beneficial step for the Santander board to sponsor the Spanish top division. Some individuals criticise the division for being far too top heavy, where the top three or four teams are far better than the rest of the league, however that is expected when the leading teams are as good as they are.

Italy has been one of the most successful national teams ever, and the domestic division is no different. The league has been one of the most watched competitions since soccer began to be televised abroad, and this was specifically true over the 90’s when the league was the most dominant in the world. Having the worlds very best professionals helps to market the league across the world, and with the introduction of perhaps the greatest pro of all time, this has never been more applicable. As the league is so watched and famous it has led the Telecom Italia board to sponsor the division; with such significant viewership, it is an successful way of advertising the company and brand. As the sponsorship is long-term, the business becomes synonymous with the league and makes the brand nearly a household name.

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